Internet Marketing

199Creative's marketing experts provide a set of promoting skills for businesses and its products or services over the internet using tools that help drive traffic, leads, and sales.

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SEO & Web Design Agency

Local SEO

Local searches are turning into sales. With an optimized local page, your business can rank high and achieve better visibility and exposure for your business category. Also having the same information on every listing will definitely make your business look more trustworthy and reliable. Our Local SEO action plan includes, but is not limited to:

  • Google Plus local optimization
  • Keyword optimization
  • Local directories listings
  • Image and video optimization
  • Google places offers
  • Directory reviews management
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National SEO

National SEO

National SEO is a long-term investment that can separate your business from the competitors. Although similar to local SEO, National SEO focuses primarily on ranking for broad keyword terms rather than ranking for specific geographical terms.

If your multi-location business opened recently and does not have an easily recognized brand, it may be difficult for search engines to determine whether you serve multiple locations or not. This means you may need to create separate geo-targeted landing pages for each service/product you offer. No matter which approach you take, all the content on these different mini-location websites would have to be geo-targeted and unique (not 100% unique of course, but you want to make sure there’s no duplicate content across your websites). This strategy is essentially creating multiple websites for each location. It’s a lot more work in terms of website design, but it ensures that search engines make a clear connection between your business/service and a specific location you want to target.
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ECommerce SEO

E Commerce SEO

Buyer intent simply means how far along someone is in their decision to buy. For example, someone searching for “best laptop” is probably still in the research phase — they may not be ready to buy. They’re likely to be reading product reviews and comparing features and benefits. But if they’re searching “Asus VivoBook E200HA”, they’re probably shopping around for the best deal on that exact laptop — which means they’re much more likely to buy. You don’t have to guess at buyer intent. Oftentimes, buyer intent correlates with the average cost per click (CPC) of a keyword, which can be found with Google Keyword Planner or an SEO tool like Ahrefs. This is because the more people are willing to spend advertising a keyword, the higher its conversion rate!

Pro Tip: “Best X Product” is a great potential topic idea for your blog. More on blogging in the content marketing section.

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Digital World

Website Retargeting

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

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Mobile

Mobile App SEO

Keywordtool.io is one of the best tools when it comes to keyword research in general, but what makes it great right now is that it features an App store version that allows you to tap into what words users type in order to find apps in yes, the App store. As such, you can use it to find the right words to name and describe your app, so that you get found easily and attract attention.

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Social Media Marketing

Social Media Retargeting

As shoppers browse elsewhere after they leave your site, social retargeting can reintroduce them to products they’re already interested in — and offer them a promotion that encourages them to return to your website and purchase. Facebook and Instagram make it easy for marketers to retarget consumers with a variety of ad formats. When someone visits your website and adds something to a cart, views a product, or buys something, your retargeting partner drops a cookie to report this action.

The cookie lets your retargeting partner know when one of your bounced visitors appears on another site or social platform, such as Facebook or Instagram. The cookied visitor will then be served an ad based on prior engagement and purchase intent. As more actions are taken on your site, your retargeting partner will improve at displaying ads to the right person at the right time, on the right device.

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Google My Business

Google
My Business

Attract new customers with your free Google listing. Your listing appears right when people are searching for your business or businesses like yours on Google Search and Maps. Google My Business makes it easy to create and update your listing—so you can stand out, and bring customers in. View My Listing

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